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Co-Founder / Designer
Invite friends to join you for a dinner party, a concert, a seminar - anything you can imagine. When your friends accept, they have to invite friends - so forth and so on until the event is full.
Three people co-founded Plus One, where my role was to lead the UI and UX design. I wanted the experience and the interface to be minimal. I learned a lot during this venture, two things in particular, the importance of user centric design and rapid iteration.